Get potential buyers through your door

They say you should never judge a book by its cover, but unfortunately when it comes to buying a new home, everyone’s judging. Selling, or ‘staging’, your house for buyers is all about attraction – how you can attract people enough that they want to buy your house. It’s a sad reality that if your home doesn’t entice buyers through the front door, you’re probably not going to sell it.

But don’t fret – somewhere along the way, a clever designer came up with the idea of professional house dressing or home staging.

What’s home staging?

Home staging is the act of dressing a home for sale so that it appeals to prospective buyers. How is this different from cleaning up the house yourself, you might ask? Professional house dressing is not just about making your home look clean; it’s about setting the right mood and enticing buyers to actually see themselves living in your home.

If you are selling your home, the real estate market can be mindboggling. Homes that have nothing wrong with them can fail to sell for the asking price and in the anticipated time frame. Sometimes there is no apparent reason for this. Staging your home helps buyers see themselves living in the space and it gives your property a little oomph.

Seducing buyers

A common mistake homeowners make when selling is that they aim for the blank canvas approach: having minimal furniture and removing a lot of personality from the house. You want prospective buyers to be able to picture themselves in the house, right? Although you’re on the right track, buyers need more than a blank canvas in order to picture themselves in a home. This is where professional house dressers come in.

Professional house dressers use furniture, light, colours and textures to seduce buyers; not only through the front door and into your home, but enough for them to visualise themselves living in your home.

Home staging costs

Home staging costs vary depending on how big your house is and what shape it’s in. In general, home stagers use hire furniture for the duration of the ‘stage’, which is usually eight weeks.

It’s important to do your due diligence before making a decision, but if the costs of hiring a professional house dresser outweigh the costs of keeping your house on the market with no sale, then it’s a no-brainer.