How to get your home ready to rent on Airbnb before the peak summer season hits

October 30, 2019
Thinking of letting your home out on a service like Airbnb? You're likely to benefit from doing so in summer. Photo: Jessica Hromas

There are only six weeks left in the working year and home owners travelling over the break may be considering renting out their homes while away.

Summer is the peak short-term rental period, meaning home owners can expect the greatest demand and the highest nightly rates.

Short-term renting involves more than just listing your home on Airbnb and waiting for the money to roll in.

It’s now a highly competitive space, where the most beautiful and well-equipped homes in the most desirable locations rent the quickest and for the best price.

Renting while travelling

While renting your home in summer has plenty of benefits, it can be tricky to coordinate on your own if you are holidaying remotely. Photo: Supplied

Taking bookings, managing guest arrivals, and co-ordinating cleaning might be straightforward while living onsite, but it’s almost impossible when interstate, overseas or out of phone reception range.

A variety of property management companies exist to help time-poor hosts manage rentals, including Airsorted, Madecomfy and Hometime.

Airsorted national head of sales James Stubbs says “hassle-free hosting” saves home owners up to 10 hours per week, in exchange for about 15 per cent of the booking fee.

“We handle all the guest communication, organise for cleaners to go out, handle the linen change over – all the time-consuming things,” he says.

Which homes rent best?

Homes rich in character are usually more likely to leave a lasting impression. Photo: iStock

Guests craving local experiences gravitate towards hosts’ own homes rather than full-time holiday rentals, according to Stubbs.

“What really dictates pricing on Airbnb are ratings and reviews. You can have an excellent stay at an apartment just furnished with Ikea furniture, but you’re much more likely to leave a review on something that’s got character.”

One and two-bedroom homes were the most commonly booked properties on Airbnb in Sydney and Melbourne, according to a recently released report from Madecomfy.

Families may be drawn more to houses than apartments, particularly if they have an outdoor entertaining area. Photo: iStock

However, houses commanded significantly higher nightly rates than apartments, because larger properties attract groups or families and are more likely to include outdoor entertaining areas or pools.

Madecomfy co-founder Sabrina Bethunin says summer sees higher demand, but also a higher supply of properties from other holidaying home owners.

“We find that dates after mid-January can hit a sweet spot for pricing because demand remains high but many home owners have already arrived back home, taking their property off the market.”

Houses in Surry Hills are among the most popular short-term rentals over summer, according to a Madecomfy report. Photo: Steven Woodburn

The report found Sydney listings were concentrated in the inner city and eastern suburbs. Over summer, houses in Surry Hills, Newtown, Fairlight, Coogee and Randwick recorded the highest occupancy rates – above 60 per cent – while apartments in Chippendale, Redfern, Haymarket, North Sydney and Maroubra were most popular.

Most popular Sydney suburbs for Airbnb guests

Top 10 Sydney suburbs with the highest short-term occupancy rates during summer
Houses Apartments
Surry Hills 67.7% Chippendale 71.6%
Newtown 66.7% Redfern 70.4%
Fairlight 66.1% Haymarket 66.4%
Coogee 61.7% North Sydney 65.1%
Randwick 59.8% Maroubra 64.5%
Redfern 59.6% Coogee 64.5%
Leichhardt 57.8% Manly 63.9%
Paddington 57.5% Newtown 63.7%
Darlinghurst 56.7% Surry Hills 62.3%
Bondi Beach 56.2% Waterloo 61.4%
Source: Madecomfy Australian Short-term Rental Report 2019

In Melbourne, listings were also clustered in the inner city, as well as bayside suburbs and the Mornington Peninsula, according to the report.

Houses in Brunswick, Northcote, Collingwood, Abbotsford and Footscray had the highest occupancy rates during summer – above 65 per cent – while apartments were most popular in St Kilda East, Fitzroy North, Fitzroy, Toorak and St Kilda West. 

Most popular Melbourne suburbs for Airbnb guests

Top 10 Melbourne suburbs with the highest short-term occupancy rates during summer
Houses Apartments
Brunswick 78.4% St Kilda East 75.0%
Northcote 74.1% Fitzroy North 70.0%
Collingwood 73.0% Fitzroy 69.8%
Abbotsford 73.8% Toorak 68.3%
Footscray 67.5% St Kilda West 68.1%
South Yarra 66.0% Richmond 67.7%
Albert Park 64.5% Hawthorn 67.1%
Brunswick East 64.3% St Kilda 66.9%
Brighton 63.9% Carlton 66.3%
North Fitzroy 63.2% Collingwood 66.2%
Source: Madecomfy Australian Short-term Rental Report 2019

“Properties located near the city, tourist destinations, major transport hubs, popular coastal areas and beaches experience the highest demand for short-term rental accommodation,” Bethunin says. “Properties in outer and suburban regions tend not to perform as well.”

Most popular Brisbane suburbs for Airbnb guests

Top 10 Brisbane suburbs with the highest short-term occupancy rates during summer
Houses Apartments
Highgate Hill 77.0% South Brisbane 66.6%
Morningside 75.0% Red Hill 65.5%
Kangaroo Point 71.4% West End 64.4%
Coorparoo 71.2% Morningside 64.4%
Banksia Beach 67.7% Paddington 64.3%
West End 67.6% Teneriffe 63.2%
Bardon 65.4% New Farm 62.7%
Ashgrove 64.8% Bulimba 56.8%
Spring Hill 64.7% Indooroopilly 56.6%
Red Hill 63.5% East Brisbane 56.0%
Source: Madecomfy Australian Short-term Rental Report 2019

In Melbourne, the report found that houses in inner-city suburbs like Footscray were highly sought after. Photo: Pat Scala

Features guests want

Rare and unusual properties appeal most to guests, according to Hometime head of sales Joel Cacciotti. “If your place is stylish or has a really unique feel, that can go a long way to getting more bookings.”

But more importantly, home owners need to ensure the property is correctly set up for guests before listing, Cacciotti says.

“That means clearing out the wardrobes, clearing out the fridge and also doing a really deep clean,” he says. “If your place is full of clutter, you’re probably better off turning a three-bedroom house into a two-bedroom house and using one room for storage to free up space for the guests.”

All short-term rentals need essential amenities including fresh linen, towels and ample toiletries for each booking. Many management companies restock these essentials as part of their fee.

Short-term renters highly value having a kitchen at their disposal, particularly one that is fully stocked. Photo: iStock

Kitchens are highly valued by guests and should be fully equipped, including tea, coffee, sugar, salt, pepper and oil.

Don’t forget an iron and ironing board, extra pillows and blankets, hangers and a hair dryer. Many guests appreciate bottled water, wine glasses, travel adapters and a small safe for valuables.

Cacciotti says many overseas guests aren’t as accustomed as Australians to insects, so pest control is critical.

Wi-Fi is an essential inclusion, because international guests often don’t have mobile data, Stubbs says. “Otherwise, the main things would be comfy beds, comfy couches, and a TV,” he says. “And splurge a little bit for Netflix.”

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