In 1996, Dr James Liu attended a medical conference held in
the Gold Coast. While he was there, a real estate agent tried to sell him some
apartments – he almost bought two. However, when he came back to Melbourne his
bank did not approve the loan. Instead, the bank manager suggested that he try
purchasing property in Victoria, since the Gold Coast was considered high-risk
at the time. James found a block of land with a permit to build units near the
hospital where he worked. The bank gave him a loan for the land and building
costs, and he successfully completed the development.
The following year, James started his company, Weast
Corporation Pty Ltd. He worked part-time on property development and became
involved in several other businesses, gaining the vast experience that has
contributed to his excellence in selling real estate properties and businesses
today. In 2002, James furthered his skills by attending the prestigious Harvard
Business School.
James’ next step was to become a full-time business entrepreneur,
where he became involved in several international businesses. After years of
overseas business ventures, he returned to Melbourne where he worked at an
agency as a business broker and real estate agent. There, he quickly rose to
become the top seller, and so many of his major clients encouraged him to open
his own agency. After completing the necessary courses and undertaking
extensive work experience, he obtained his full Real Estate Agent License,
along with a Real Estate Agency License for his company.
Today, James and his team specialise in selling large
properties and businesses. Soon after setting up his own agency, he quickly
sold numerous luxury properties in Toorak, Canterbury, Hawthorn, Kew, Brighton
and Camberwell, along with many high-quality businesses. His company has grown
and expanded rapidly, and he has since recruited several sales consultants to
join him. Now, Weast sells properties and businesses from all around Melbourne,
and has a strong presence in the cities of Boroondara, Stonnington, and Bayside.
According to James, the secret to his success is the
combination of Western and Eastern culture, and many of his clients and
customers notice that he can deal well with people from Western background as
well as people from Eastern background. James created the name of his company
in 1997 by combining West with East. This is the philosophy and foundation of
Weast.