If your favourite celebrity launched a homeware range, would you buy it?

Every star with a savvy business manager working for them has a product line these days. Make-up is massive, with seemingly everyone – Arianna Grande, Selena Gomez, Lady Gaga, Kylie Jenner – selling face paint. Skincare is another one, with Rihanna’s Fenty Beauty and Jessica Alba’s The Honest Company being  just two of many examples. Booze is also big business, with Kendall Jenner and George Clooney serving up celebrity tequila shots.

But it’s not just our bathroom cabinets and bar carts we can stock with celebrity branded items – our entire homes can now be curated by the rich and famous.

Did it start with the George Foreman Grill?  While the kitchen is probably the last place you’d expect to find a heavyweight boxing champion, that didn’t stop him aproning-up back in the ’90s when he started selling non-stick grills. Foreman became a ubiquitous presence on infomercials, using the famous tag line “it’s so good I put my name to it!” and reportedly reaping more than $200 million in the process.

Since then, plenty of celebrities have put their names to all kinds of items to cash in on their profiles. 

Reality star Kim Kardashian’s latest foray is in interior decor, recently launching  Skkn By Kim Home Accessories Collection to complement her Skkn By Kim skincare range.

The home accessories collection features five pieces intended for use primarily in the bathroom. Made from (checks notes) “hand-poured” concrete, there’s a vanity tray, canister, round container, tissue box and a waste paper basket, or for $US355 you can get the bundle. 

Kim’s not the only one out there flogging homewares, though. You can channel these celebs’ style at your place.  

Drew Barrymore

Actor Drew Barrymore launched Drew Barrymore Flower Home in 2019 and her latest range, available in the US through Walmart, dropped in March. 

There are more than 200 items to choose from, offering everything from peel-and-stick wallpaper, art prints, scatter cushions and throws, to vases, lamps and statement armchairs. She’s even selling interior paint by the gallon. 

Lenny Kravitz

The effortlessly cool rock star started his design studio Kravitz Design almost two decades ago, but his latest collection for CB2 was released late last year.

Inspired by his own sartorial style, global travels and love of music and art, the range mixes retro vibes, natural textures and traditional African motifs. There are some small decor items – a bath mat will cost you $80 – but the hero pieces are larger furniture items, such as the velvet sectional that will cost you close to $13,000, the black cast metal dining table, or floating platform bed.

Priyanka Chopra Jonas

Her CV lists actor, singer, model and producer (and she was once crowned Miss World), however these days Priyanka Chopra Jonas is also a restaurateur. The success of Sona, her stylish Indian restaurant in New York that opened last year, has led to the creation of Sona Home. 

Taking inspiration from the Sanskrit phrase ‘Atithi devo bhava,’ which translates to ‘a guest is like a god’, the Sona Home line features dinnerware, table linens and bar accessories, many of which are used in the restaurant itself, and channel the glamour of Jaipur and the grand palaces of Rajasthan.

Dianne Keaton

When not acting or turning up on daytime talk shows, Dianne Keaton has been knocking out several design books, the most recent The House That Pinterest Built, detailing how she built her dream home.

The Oscar-winner has since collaborated with Aidan Gray on her range of lighting, which is available through luxury design website Perigold. The line features bold stripes and graphic prints, with some tartans, plaids, houndstooth and marble looks in an exclusively monochrome collection. Finished on linen or metal, the pendants – in various shapes and sizes – combine a modern farmhouse feel with industrial chic, which reflects her own personal interiors aesthetic.