IKEA transforms 10 real Australian family homes for IKEA + You campaign

Every year IKEA reveals its annual Life at Home Report, surveying people from around the globe in regards to their everyday lifestyles.

After gaining the insights from 22,000 people in 22 countries, including Australia, the most recent report revealed some interesting, and surely familiar struggles, Australians are facing at home.

Whether we live with housemates, a partner, or with our families, sharing a house with different people who have different needs, tastes and expectations from our own can often result in conflict.  

According to the findings, when it comes to couples, 44 per cent of people globally believe it feels “wrong” to define your own space when you move into your partner’s home. 

As far as share houses go, the negotiation between personal space is often a tricky one. The report found that 42 per cent of people within shared homes are not comfortable talking about how to allocate space within the home. 

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And then there’s the families, where according to the study, it’s the living room that takes the cake as the place where arguments happen most frequently.

“The living room increasingly offers up a variety of uses, whether it’s for parents to entertain guests or for kids to play with all their toys. But these different needs can create friction, especially when it’s not clear to everyone how the space is being used at any given moment,” states the survey.

As such, IKEA has responded to this research with a new campaign, IKEA + You, working together with 10 Australian families and their unique needs, dreams and frustrations, to redesign their living rooms into spaces that could make their homes not only more beautiful, but more so, more functional.

“It was so exciting to be able to work with real families, and put our skills to the test, to tackle some of the trickiest layouts and overcome the most common problems faced by our customers, and essentially families across Australia,” said Tiffany Buckins, Head of Interior Design for IKEA Australia.

Here are the before and after pictures from 10 homes across the country.

1. Enogerra, QLD

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2.  Calamvale, QLD

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3. St. Kilda, VIC

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4. Stanmore, NSW

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5. Wantirna, VIC

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6. Hallet Cove, SA

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7. Monash, ACT

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8. Weerington Downs, NSW

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9. Wellard, WA

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10. Hunters Hill, NSW

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