Is this home trend the ultimate sign of wealth and privilege?

Is this the new gender reveal? The new engagement announcement? Or the ultimate sign of wealth and privilege?

Whatever it is, it’s currently trending. And if you felt bad about your home before, wait until you see these celebrity pantries.

Australian model Lara Worthington just flung hers open on her Instagram stories and it is, in one word, immaculate.

The mother of two, who is married to actor Sam Worthington, appears to favour spices – she has an entire drawer of them – and cereals, eschewing their ordinary boxes for clear containers. Pasta also features, along with kid-friendly snacks.

There are no fewer than three Lazy Susans in Worthington’s pantry, designed so that no condiment is left behind and all are within easy reach.

In short, the entire space looks like a teeny tiny gourmet grocer, selling us the highest quality flatbreads and speciality sauces with nary a baked bean tin in sight.

Listen to episode six of Domain’s podcast Somewhere Else: 

Worthington is the latest in a long list of celebs (most of them female – funny about that) to re-organise or clean out their cupboards for the ultimate reveal.

In September last year, Busy Philipps gave her almost two million Instagram followers an unforgettable “before” and “after” shot of her pantry, in all its rainbow-colour-co-ordinated glory. That’s right – foods were grouped not just according to their normal category but according to their colour as well.

Philipps was fortunate enough to have the help of Clea Shearer and Joanna Teplin, founders of the organisational company The Home Edit. For the Home Edit ladies, organising everything from pantries to bathroom cabinets to entertainment consoles in rainbow colours is their signature move.

The pair, who already have a New York Times best-selling book, just signed a deal with Netflix for an eight-episode lifestyle series, where they will be tidying up celebrity homes and, allegedly, those of ordinary families.

Think of it as a Queer Eye for cupboards, as it is undoubtedly influenced by the Fab Five and, of course, Marie Kondo, the original joy-sparking minimalist.

But it’s celebrities who Shearer and Teplin have to thank for the bulk of their success.

In 2017 they gave Gwyneth Paltrow’s pantry a “cleanse” of its own, which was of course featured on Goop and resembled a place you hope your old groceries, the ones far past their use-by dates, go to spend eternal life, bathed in the glory of a sky light.

The women are also responsible for Khloe Kardashian’s ultra-neat candy drawer, and her now famous storage containers. They made-over Mandy Moore’s larder so that it now resembles a white-on-white showroom of food and appliances, before going on to whip Mindy Kaling’s pantry into submission.

Mindy, you’ll be relieved to know, still keeps some of her cereals in their original packaging, and is not so neat as to be thought of as insane. Or insanely privileged. Because, let’s be honest, your average working parent (as these women purport to be) has neither the time, nor the dosh to spend on rearranging the insides of their homes.

The women from the Home Edit claim that by spending the time to downsize and organise now, you won’t be stuck later with your hand down an instant porridge box, expecting oats but finding moths. It’s about maintenance!

But there is an alternative: not caring. Or rather, caring about the higher priorities in one’s life, like a full-time job, so the pantry can’t help itself and remains a little messy.

Because, let’s be honest, these makeovers are about as sustainable as celebrity beach bodies. Or perhaps the two are linked. If you don’t eat pantry foods, which are predominantly carb-based anyway, then you don’t need to worry about messing up your pristine pantry.

Even if you don’t employ the highly specified genius of the Home Edit, you will still need to put some serious effort into making sure there are no errant cornflake crumbs on your pantry shelves and no diced tomatoes left in one dusty corner.

These women have housekeepers to do this. Some of them have personal chefs and never need to go near the pantry at all, unless they need a place to meditate. And who is not made calm by looking at a perfectly arranged set of uncooked fusilli?

But is that really what life has come to?

Once, it used to be enough to show off your lawn, or your front porch. Maybe have a “press shot” of the family if you were promoting a movie.

But as celebrity culture has morphed to become an aspirational lifestyle, and entwined itself with fashion and advertising, it appears there’s no place that’s not up for sponsorship. What next? A best-selling book on how to keep your toilet’s s-bend sparkling? The most effective way to unroll toilet paper? Probably.