In the long-running battle for the title of “most stylish and affordable homewares”, Target has inched ahead of competitors with a new collection.
Set to rival other discount home retailers, Target’s latest release of furniture and home decor comes in two ranges, industrial chic and Scandinavian minimalism.
The industrial range embraces a raw aesthetic with concrete candle holders, wire baskets and monochrome decor.
On the Scandi side, you’ll find a colour palette of pastels, marble-look canisters and knitted cushions. Furniture items are white with blonde timber – a look we’ve come to expect from Nordic design – the standout piece being the Bailey shelf. Get ready to see it splashed across Instagram very soon.
To get you inspired, Target has also curated a collection of styled bedroom shots so you can see how your favourite products work together.
Target’s new collection will land in stores in autumn.
You can take a look at the full collection here, or scroll to see some of our favourite items: