A luxury Sapphire Beach home on Coffs Harbour's old Pelican Beach Resort site

The Pelican Beach Resort was once one of the most popular beachfront resorts in Coffs Harbour thanks in large part to its prime position on pristine Sapphire Beach, but it remains just a distant memory to long-time locals given it was knocked over more than a decade ago and subdivided into blocks of land.

Those blocks of land averaging about 800 square metres each were left to dwindle on the market despite asking prices as low as $650,000 because, as The Agency‘s Philip Talbot remembers it, that was deemed too much for a vacant block of land at the time.

It wasn’t until 2014 that the first beachfront block on Oceanfront Drive sold, lining the pockets of the developer Sapphire Beach Development with $1.02 million. Next was a smaller block two years later for $850,000.

The blocks started to sell in quick succession in the past few years, most recently last August for a Sapphire Beach high of $1.95 million for a 900-square-metre lot.

Number 18 is hoping to reset that high. Bought three years ago for $736,000, it now boasts what Talbot describes as “one of the highest spec buildings seen on the mid-north coast”. Think a two-level residence set behind a double garage with four bedrooms (all with en suites) and open-plan living areas that open to a beachfront pool and spa.

SOLD - $2,975,000

18 Oceanfront Drive, Sapphire Beach NSW 2450

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The residence was completed at Christmas but its launch was delayed by months first due to the bushfires locally and then the flooding in the area. Talbot is expecting to top local records when it sells given a guide of $2.9 million.