Christmas is the best time for bargain property shopping

The holiday season may not seem the ideal time to secure real estate, but it’s often when the best buys arise, property investment company director Mina O’Neill says.

December is a curious month in real estate.

Although most people are preoccupied with Christmas parties, vacations, and last-minute shopping, the property market quietly transforms into a space full of potential for those who know where to look.

The holiday season might seem like an odd time to dive into property buying, but it’s often when the best opportunities arise.

Price Guide: $1,375,000 to $1,475,000

28 Beryl Boulevard, Pearl Beach NSW 2256

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Less competition

During the holiday season, competition naturally thins out. Many buyers put their searches on hold, switching their focus during a busy period.

This creates a less crowded marketplace, where fewer bidders can mean better pricing and less pressure.

At the same time, sellers who choose to list in December are often motivated to close quickly, whether due to relocation, financial goals, or a desire to avoid starting the New Year with an unsold property.

This motivation can lead to more favourable negotiations for buyers.

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22 Logans Beach Road, Warrnambool VIC 3280

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Potential for discounts

Properties that have lingered on the market for several months are more likely to see price reductions as sellers aim to wrap up sales before January.

This aligns with another hidden perk – possible end-of-year tax benefits.

Purchasing before the New Year can offer financial advantages, from deductions to credits, giving buyers a reason to act decisively.

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23/86 Noosa Parade, Noosa Heads QLD 4567

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Longer settlements

Flexibility is another unexpected advantage of buying in December.

The slower pace of the holiday period often results in extended settlement timelines, offering buyers more breathing room to finalise arrangements.

And with January bringing a surge of buyers back into the market, acting now provides a chance to secure a property ahead of that rush.

Of course, there are challenges unique to this time of year. The pool of available listings tends to shrink, as some sellers prefer to wait until the new year to list.

BUYERS GUIDE $2,250,000

38 Warana Street, Noosa Heads QLD 4567

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Holiday closures can also delay key steps like inspections or financing, and the availability of professionals; agents, solicitors, and inspectors may be limited. These obstacles are real, but with careful planning and a focus on properties on and off the market, they can be managed effectively.

December is a busy month for securing contracts. Sellers are motivated, the competition is reduced, and the quieter pace can provide just the right conditions to find hidden gems.

For those willing to stay focused while others wind down, the rewards can be significant.

The message is simple: don’t let the holidays derail property plans. Instead, use this time strategically.

Mina O’Neill is the Director of Rethink Residential at Rethink Group, and co-author of the commercial property investment book ‘Rethink Property Investing’  (published by Wiley).