The surprising home feature which shows you're truly rich

Forget aquariums or bowling alleys, property features of London’s richest residents are not as fancy as one might think.

Daniel Daggers, star of Netflix’s Buying London and the founder of boutique luxury real estate agency DDRE, reveals that owning a home with a garden in the England capital is a sign you’ve made it.

“If you want something outrageous, I’ve seen things like massive swimming pools, aquariums, bowling alleys where lights light up when you throw the ball down the aisle,” he says.

“However, with land very sparse in London, if you can find a house with an extremely large garden that is pretty much a wow factor. I’ve recently seen a half a billion pound home ($AU958,181,730) with a huge garden in central London and that is pretty special.”

With London’s chronic scarcity of land and eye-wateringly high house prices, luxury homes in the England capital that have a large garden are considered a big deal.

Real estate services company Savills revealed in April that while there has been some positive sentiment compared to the end of 2023, the appetite for land remains highly varied and the pace of sites being sold is longer.

According to the Home Builder’s Federation, -32 per cent fewer homes were granted planning consent in the 12 months to December 2023. Urban land for residential development is down -6.5 per cent as of April, and -4.8 per cent for greenfield land (land that’s not been developed).

Urban sprawl and population growth also come in to play.

House prices are also staggeringly high in London, making it one of the most expensive capital cities in the world for property.

According to the Nationwide House Price Index, house prices in London in April rose 1.6 per cent since last year. The average asking price for a home in London is £519,505 ($AU997,859).

Rightmove, UK’s online real estate portal, revealed in April that the most expensive streets for property in London are Buckingham Gate in Westminster with an average asking price of £9,633,333 ($AU18.5 million), and Vicarage Gate in Holland Park with an average asking price of £6,332,000 ($AU12.1 million).

Elsewhere in the interview, Daniel reveals how he got his nickname “Mr Super Prime”.

“I generally work in the market of over 10 million pounds. The company I worked at created a group of individuals, high-performing individuals. It was going to be called The Private Office but it was named the Super Prime Team,” he explains.

“I was extremely active in the market, so for marketing reasons I gave myself this nickname “Mr Super Prime” which has stuck. It benefits me because when you call yourself the market, the market ends up coming to you.”

Daniel is a fan of other real estate shows including Luxe Listings Sydney and Million Dollar Listing LA, and is even part of a group chat with top agents including Josh Altman.

Buying London is available to stream on Netflix.

Nine Entertainment Co (the publisher of Nine.com.au) owns and operates the streaming service Stan. 

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