Four amazing things about living in a hotel-branded residence

Have you ever come home from a hotel stay and wished your permanent address could deliver the same level of luxury, amenity and convenience as your holiday?

Well, according to a 2019 Knight Frank report, there are now over 400 branded residences scattered across the globe which give buyers more opportunities than ever to live the dream. Defined as a hotel-led development with linked residences, here’s a snapshot of what buyers love about branded residences.

Guaranteed quality

Big brands have big reputations to protect, so it follows that both their hotel and residential offerings will deliver superior service levels and quality.

“For luxury brands, brand reputation is quite important to them,” says David Lee, Riverlee development director. “Their livelihoods rely on living up to that, so residents have the assurance and comfort that their home will be maintained and managed at a certain luxury standard.”

Lee has insider knowledge: Riverlee is currently building Seafarers Residences, Melbourne’s first international hotel-branded apartments, positioned along the Yarra River in Northbank. The 123 residences will sit atop Australia’s first 1 Hotel, proclaimed the world’s most sustainable luxury hotel brand.

Concierge with a capital C

Forget the guy at the lobby desk who takes delivery of your mail and lets the plumber in while you’re at work. In a branded residence attached to a top hotel, the concierge is like your mother, your handyman and your housekeeper rolled into one.

You can expect all the hallmarks of a top-notch hotel concierge – think valet parking and dry-cleaning services, as well as services lifted straight from a movie star’s wishlist. At The Residences at Las Ventanas Al Paraiso in Mexico, the canine concierge can provide tailor-made menus and massages for your precious pup, while reserving a private jet is no trouble for the team at The Royal Atlantis Resort and Residences in Dubai.

With its focus on sustainability, the Seafarers concierge will offer organic pantry stocking, leaving your kitchen loaded with wholesome local produce to feed family and friends, as well as room service from the hotel’s restaurants, personal shopping services, dog walking and botanical care.

For those working from home, 1 Hotel staff can assist residents with all of their business needs, from facilitating meetings and corporate functions, to printing and mailing documents.

Room service

Late home from work and too tired to cook?

At Seafarers, not only can you order from the hotel’s food and beverage offerings, but you can also engage the chef from the hotel’s signature restaurant to cater for your own private dinner party, in your home or in one of the private dining rooms overlooking the Yarra River.

At hotel-branded residences around the world, residents can order meticulously prepared meals delivered to their door. Anyone for Michelin-star sushi from the Four Seasons Kyoto Japan? It’s a snap when you live in the adjoining residences. Or perhaps your afternoon cuppa could be elevated with a serve of The Promenade’s freshly-baked scones, available to those who call Mayfair Park Residences home, thanks to its affiliation with the adjoining 45 Park Lane, a Dorchester Collection hotel in London.

High-class amenity

Pools and gyms are de rigueur for branded residences attached to hotels, while the most exclusive offer indulgent extras. At One Hyde Park London, residents can have a game of virtual golf, and at Baccarat Hotel and Residences in Manhattan, residents can request salon services at home and enjoy priority reservations at the in-house La Mer Spa.

As the owner of a branded residence, you typically get access to the hotel amenities, and at developments like Seafarers, a selection of residents-only amenities too.

“Because branded residences are a new concept for Melbourne, we felt that some residents may be wary about sharing all of their facilities with transient hotel guests,” says Lee.

“For that reason, we have created an exclusive, residents-only private lobby, as well as a 500-square-metre rooftop terrace on the 17th floor with a garden, water and park views, barbecue facilities, plus a lounge, library and private dining areas with kitchens, all exclusive to the residents and still managed and serviced by the hotel.”