The Gold Coast gem that has owners buying twice

It’s no secret property sales have been soaring in hotspots like south-east Queensland.

But on the Gold Coast, numerous buyers have been so taken with a high-end beachfront development that they’ve purchased an apartment for themselves, plus a second one as an investment.

To date, eight buyers have purchased two apartments in Jewel Private Residences, located between booming Broadbeach and Surfers Paradise.

Its two towers flank five-star hotel The Langham, Gold Coast – The Diamond Collection to the south and the Sapphire Collection to the north.

From a short holiday to buying two homes

Jewel Private Residences benefit from The Langham’s world-class amenities, proving a strong attraction for buyers.

One set of new owners from Cairns enjoyed their stay at The Langham so much that they decided to buy a holiday home in Jewel Private Residences and invest in a second apartment.

“The Langham Gold Coast is generally regarded as the Gold Coast’s most luxurious lifestyle hotel. It’s certainly the only beachfront one that has opened in the past 30 years,” says Adrian Parsons, managing director of TOTAL Property Group.

Diamond Tower residents can access The Langham’s health club and 20-metre indoor magnesium pool. Jewel itself has a private cinema, and everyone benefits from The hotel’s restaurants, lobby bar and beachfront cafe.

“That’s a very unique aspect that sets Jewel apart from other apartment buildings. This is really upgrading the lifestyle component significantly for our buyers.”

The Diamond Collection at Jewel Private Residences comprises Australia’s only private apartment homes on absolute beachfront with a full-time concierge.

“Living in the Jewel Diamond Collection is akin to living in a six-star hotel,” Parsons says. “That’s been very alluring to Sapphire Collection buyers to then purchase in the Diamond Collection, because there’s nothing like that on the Gold Coast currently.”

Holiday rental was so successful there was no time left for owners’ use.

High occupancy rates and strong rents have also proven compelling. Domain’s latest numbers show the Gold Coast’s rental market continues to rise faster than the national average. Rents for units have increased by 13.3 per cent year-on-year in Broadbeach Waters and 12.6 per cent in Surfers Paradise.

One owner-occupier who relocated to Jewel Private Residences from NSW was so impressed by the quality and lifestyle that they purchased a second apartment to capitalise on the attractive rental returns.

Other buyers found their short-term letting was so successful that they needed to purchase a second apartment to fulfil their own dream of spending more time on the Gold Coast.

Rare combination gives confidence to buy twice

Multiple sales of two apartments show buyers feel confident about the property, which offers a rare combination on the Gold Coast, says Yutao Li, general manager of developer AW Jewel.

“There’s not any other project that’s ready to move in, fully complete and brand new on the absolute beachfront. Everything else is off the plan or under construction,” he says.

“Apartment buyers can see and feel first-hand what they are purchasing. For the sea-changers or downsizers, if they sell their accommodation somewhere else, they can move straight in.”

These features are a key drawcard of Jewel Private Residences, agrees Parsons: “It’s a fully completed property people can check out thoroughly, get comfortable with, understand the level of finishes, and appreciate what the views are. You can’t always envisage these things when you’re buying off the plan,” he says.

“Whether you want to buy as an owner-occupier or as an investment, you can get the benefits of that immediately. We’ve had people settle in as little as seven days.”

Interested parties can visit the Jewel Private Residences sales gallery on the corner of Old Burleigh Road and Wharf Road seven days a week between 9am and 5pm or after hours by appointment.

For more information, visit jewelprivateresidences.com.au or call TOTAL Property Group on 1300 552 456.